I don’t like holidays but I’m learning to love them. With each holiday that comes around, from Valentines Day to Christmas, I try to hide from the internet. Even holidays not fraught with emotional baggage like May the 4th or Back to the Future Day, holidays freak me out. From a toy photographer’s perspective, there is SO MUCH pressure around them. Do I have the right image to post? Will mine hold up to all the other amazing photographers out there? The pressure to perform is too much. But my circumstances have changed and I’m learning to embrace the holidays.
Why I’m learning to embrace the holidays
One of my many side gigs is a small (and I mean very small) greeting card business. I have a couple of regular accounts and I pride myself in having a steady stream of new images for them. I’ve learned over the years that they have an insatiable thirst for new and seasonally appropriate images. It’s a tough retail market and they love to showcase new work by hyper local artists.
To keep my clients happy I’m learning to embrace the holidays. When I first created this line of greeting cards they were an inexpensive alternative to my originals. What a surprise to learn people bought them to actually send to friends and family! This information has forced me to rethink my approach. I need to create images that can be used for birthdays,
all most major holidays, changing seasons and my favorite category: general purpose.
Learning to plan ahead
In the past I’ve always been caught off guard as the seasons change or holidays approach. Not this year, I’m planning ahead! I’ve got several new Valentine’s Day cards. I have my 2021 Christmas Cards staged and ready to photograph, and I’m even ready with an image for World Nutella Day (February 5, 2021)!
Life certainly takes a turn.
I find it ironic that the person—me—who avoids the internet like the plague around all major holidays is learning to embrace the holiday. But this is the nature of commerce. Planning, strategy and just a little pandering are necessary to find some success in the world of selling handmade products. Of course it helps to stay a few steps ahead of those deadlines. Plus its a whole lot less stressful.
With that in mind, I’m learning to love those pesky holidays and plan well in advance.
While I think Christmas 2021 is well in hand, there are so many other holidays and seasons I haven’t thought about. What about Alien Day (April 26), National Moon Day (July 20) or Spiderman Day (Aug 1). I think I already have images for National Princess Day (Nov. 18) and I can totally see creating an image for Sesame Street Day (Nov 10). It seems my newfound appreciation for holidays will come in handy as inspiration for new photos.
What about you? Do you use holidays as an inspiration for your creative photography? If so, what are your favorite or obscure holidays?