A Reminder…

This is a reminder about the Series 18 Minifigures contest on Instagram that we’re running with the LEGO Minifigures team and the LEGO group.

The contest runs until May 21st. That’s the day I arrive in the US for the Oregon Toy Photo Safari. That means Shelly and I can sit together to pick the Toy Photographers winner for this contest!

The Details

The idea of the contest is to celebrate the Series 18 launch, encouraging fans to upload their best Minifigure party photos with the hashtag #Series18. It is not a requirement to use the Series 18 Minifigures in the photos, but fans are of course welcome to do so. Four toy photography communities host this contest, and they will each nominate their favourite photo. The LEGO group will then handle sending the prizes to the winners, once we have each selected our winners.

That’s one winner from each community that’s been invited to participate in this amazing contest!

The Prizes

Each community winner will receive an incredible prize package that has been provided by the LEGO Group which includes

  • 1 box of 71021 LEGO Minifigures Series 18 (60 bags)
  • a $200 USD shopping spree on LEGO.com and
  • an exclusive Series 18 poster signed by the LEGO Minifigures designer.

We’ll be looking for entries from those who use the #Series18, follow @_toyphotographers_, and use the #toy_photographers_series18 hashtag to pick our favourite entry.

The Added Bonus Prize

The LEGO Group would like to utilize the content uploaded to this contest, with the LEGO Minifigures team using their favourite photos as part of the marketing campaign for the Series 18 Minifigures. The LEGO Group will notify people if we wish to use their photos.

Not only could you win that amazing prize package, your photo could be used by the LEGO group as part of their marketing campaign for the Series 18 Minifigures. Wow!

series 18: Start your creative engines!
Start your creative engines!

Thank you again, Maria from the AFOL Engagement team at the LEGO Group, for inviting the Toy Photographers community to be a part of this wonderful contest. And thank you to the LEGO group for providing the amazing prize packages for each of the winners.


If you’ve made through all my blathering and ended up here, you should sign up to our weekly email round up where you’ll get a recap of all the babbling from the week.

And while you’re doing things, you should definitely join our G+ Community where we hold monthly contests with prizes and lots of other cool stuff too.


    • brett_wilson

      The LEGO group will contact any creators and credit them accordingly if they agree for their content uploaded to this contest to be utilized as part of the marketing campaign. Hope that answers your question.

  1. I have a question. I’ve seen some pictures tagged with different hashtags referable to this competition.
    If every community choose its own winner, what if the same winner wins in different communities? Or this is impossible because you guys talk each other to find different winners?

    • brett_wilson

      The four communities have a discussion space set up on the LEGO Ambassador Network. We will chat and all select a unique winner from each community. Hope that clarifies Marco.

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