Recently Mike wrote a post regarding the use or non use, as the case may be, of watermarking your photography. I want to give you my two cents on why I choose to watermark my photographs.
First I will say I agree with Mike that a watermark shouldn’t be a distraction. If you choose to use a watermark make sure its well designed and not a visual distraction. If you aren’t handy with fonts, consider paying a design professional to create a unique logo for you to help you stand out. With powerful apps like Watermark+ you can determine color, density and size of your watermark to minimize the visual impact on your image.
Second, I believe in branding. By creating a unique logo that you use consistently over all your social media platforms, you will help fans identify you as the source of your creative photography faster. Images are passed around on the web, that is a fact of life, so why not have a way for people to quickly identify you as the original creator? I’m not a particularly lazy person and even I wouldn’t do a reverse image search; I certainly don’t expect the average toy photography fan to do one.
I was intrigued by Mike’s comment that he wants his images to look their best on the Internet. For me that is not a concern. With social media apps like Instagram, that limit size and shape, I think that expectation is unrealistic. I want my images to look their best when they are hanging on someone’s wall, not being looked at on a computer, or worse yet, a mobile device.
Finally, the most important reason I watermark my images is pride. Frankly I’m proud of the images I take and I want the world to know I took them. Just like I sign and number all my prints for sale, I watermark all my photographs; my watermark is essentially my digital signature.
I respect anyones decision to watermark or not; there are no easy answers to this question. I personally feel the pros of watermarking outweigh the cons, if the watermark is well designed and applied tastefully.
Which camp do you fall into and why?