I am sure this is not the response you are expecting from yesterdays post Confessions of an AFOL – Part 1 by Pinar. I think the comments on this post cover a lot of territory and you should give them a read. It is not for me to criticize LEGO, I generally vote with my check book, so my thoughts took a different direction.
I enjoy many aspect of this worldwide toy photography community and I am blessed to have so many international friends who willingly share their lives and cultures with me. It has been a wonderful and enriching experience. Occasionally I get a glimpse of my own country through foreign eyes and honestly, it always makes me feel a little uncomfortable. I just have to read The Short News (which originates in Australia) for some cringe worthy story emanating from the US.
Yesterdays post by Pinar (who lives in Turkey), really got me thinking: If LEGO is a Danish company with a world wide global fan base, why are so many of their sets based on pop culture and entertainment products that originate from the USA / Hollywood? Like Pinar, I have been feeling lackluster about sets like Back to the Future, The Simpsons and now Scooby Doo. I am not a fan of the entertainment / pop culture that the US spews out on a daily basis and it makes me sad that it casts such a long shadow over the LEGO corporation.
Sure licensing is not new to LEGO and many attribute licensing the Star Wars franchise as key to turning the company around financially. No one can deny the success of the Harry Potter or the Lord of the Rings sets either. But what about the Lone Ranger Movie sets? Sure these gave us Tonto, one of the coolest mini figures ever, but is that enough?
Personally I would like to see Lego develop more sets from their Lego Ideas platform along the lines of Peter Reid’s Exo Suit, NASA Mars Rover, the Birds and of course the Research Institute. To me these sets offer a wider range of play not just a trip down memory lane.
But then maybe I am wrong and you guys would like to see LEGO develop a line of products based on The Brady Bunch next?
What kind of sets do you think LEGO should produce? Free play, nostalgia or movie franchise based sets?