How I started in toy photography is a bit long story; from my early years I remember art as one of the most important things in my (and my family’s) life due to my fathers work; he’s a painter, sculptor and interior designer. So I started to be interested in the arts at a very young age.

At the age of 15 years old, after I had decide to leave school, I embarked on a journey to find an art discipline to express myself. I began to take water color painting classes and classic guitar lessons for several years. But one day my brother sold me his old Sony alpha DSLR and the magic started. I must say that before that I was taking photographs with a cellphone. But owning a DSLR really made me interested in photography.

This time I decide to learn by myself. I bought books about photography basics so I wouldn’t be influenced by a particular teacher or the popular style in that year. Otherwise I’m not sure if I would have chosen the toy photography genre. Learning and practicing photography was quite enjoyable but it got better when I combined photography with toys! I’ve been a toy collector since I can remember, maybe it sounds weird, but I’ve always felt a connection with them. Even though they’re plastic they can make you feel all kinds of emotions ( Expensive or bootlegs toys) That’s the work of a toy photographer, to show the feelings that not everyone sees by using colors, postures, actions, etc.  In contrast to photographing people; toys don’t pretend, they just exist.

Another great aspect of toy photography is that I have known a lot of creative and very talented people who have inspired me and with whom I’ve found support.

I don’t like to speak to much about my goals but recently I have achieved some that make me feel proud of my work; I’m a part of the Wonder Factory group and I show my work in art galleries. Turning toy photography from a way to express myself into my second job is my latest goal. But not the least of these goals is to be here, invited by Shelly, to contribute to the “Why?” section of the famous “Stuck In Plastic” web page. Truly an honor!

I hope I didn’t bore you all too much!

Isaac Renteria