There are two new magazines launching on April 13th, 2015 that are aimed at LEGO fans. The first one is a monthly called Bricks which will include set reviews, regular columns and interviews with staff at The LEGO Group (as it is currently pitched this magazine will be similar to Blocks magazine currently available). The sister publication to Bricks, called Bricks Culture, is the one I am more interested in. This magazine is a quarterly publication aimed at LEGO and how it intersects with pop culture.
We here at StuckinPlastic are excited for the launch of this magazine because the editorial staff has been incredibly supportive of us. In the inaugural issue they will be featuring an article on the In Lego, We Connect exhibition and we couldn’t be more thrilled. (Personally I am curious what they will say.)
Bricks Culture will also be featuring one of our favorite LEGO bloggers, David Alexander Smith. David is capable of defining LEGO and it’s surrounding culture in a much broader social context. I find his point of view refreshing; I hope his views will get the larger platform they deserve.
I am concerned that the staff of these new magazines has only include one woman on its list of contributors. I think if you they are trying to reach a broader audience, beyond those steadfast AFOL’s, having a larger woman’s point of view could be useful. But I am willing to take a wait and see attitude on how this develops.
In the meantime I have my subscription to Bricks Culture ordered and I hope you will at least give issue #1 a try (they are offering both print and digital versions of the magazine). You can order the first issue or the entire first year here. I would love to see this project succeed since it is relevant to what we do on Instagram, Flickr, Facebook, etc.
All though publishing in the age of the internet and a fast moving information stream seems a bit like a Sisyphean task, I will be rooting for them to succeed!!!
~ xxSJC
Is a magazine like this something you are interested in? Regardless of your answer I would be curious your opinion.
If you would like to read about the fine folks people behind these magazines I will send you to Brickset for the official press release.
Are these two magazines owned by the LEGO Group? If so, I’d wonder about the objectivity of any reviews. At the same time, I’ve noticed that lego.com does publish negative customer review of its sets, and in fact the Fusion line is getting universally panned.
Lyn Bricks & Bricks Culture are not owned by the LEGO group. There is a link in the article to the players behind the magazine. They have LEGO’s blessing and that is about it. Fusion should get panned.
Will the mags be in Australia?
Brodie if you order the magazine directly from the publisher they can ship it to you. I doubt you will find it in a store in Australia, it is a UK based magazine. http://republic66media.com