The Gender of Plastic

Lego isn’t the only plastic toy with a gender problem.

The economic uncertainty of the Great Depression created the need in the model hobbyist arena for less expensive, space saving train layouts. Through this HO scale/H0/1:87 – ‘half O’ scale was born. This scale, in which the people are roughly 2 cm tall, boomed in the 1950s and became the most popular scale for realistic model layouts in the 1960s. It remains the most popular scale today.

This popularity means more houses, scenery, people, etc. etc. But the time period in which its manufacturing exploded, is where most the items available on the market here in 2017 still reside. Continue reading The Gender of Plastic

Minifigure Gender distribution: 2017 update

A little over a year ago, I wrote up an analysis of gender distribution in LEGO® Minigures in the post friends era.  In the years since LEGO Friends had been released, there had been some positive trends towards an equal balance, after starting from a pretty low base line (around 11% in 2012) up to 30% in the Volcano Sub-theme of LEGO City in 2016.

LEGO ideas set: 21312 Women of NASA. Real Life STEM role models in LEGO form.

As well as supporting the regular themes, 2017 has been a big year for LEGO tying in with cinematic releases, with both inhouse and external IP.  By the end of the year, we will have seen a new Star Wars movie, Wonder Woman and Justice League movies, The LEGO Batman Movie and LEGO Ninjago Movie released. Continue reading Minifigure Gender distribution: 2017 update

Fun at the Park

The internet has been a buzz with news of The LEGO Group’s upcoming new sets, including set #60134 – Fun at the Park. This is a great little set, perfect for us toy photographers because it includes more than 10 mini figures, and a few accessories we haven’t seen before like a hot dog bun and a baby stroller. Continue reading Fun at the Park