One thing we have not talked a lot about on the blog is selling our work. Our ultimate goal is to create a self sustaining loop of creators and collectors of amazing toy photography. Since photography is easily reproduced the concept of editions is an important one to address.
All three of us, Boris, Vesa and myself, came to our edition numbers in very different ways. But each of us wanted to create a unique object that both the collector and the creator would know has immediate and sustained value.
Much of Vesa’s work flow is limited by his creative work process and his day job. Many of his photographs are created for and owned by his clients. Because of these restraints he decide to edition his seven prints for sale in editions of three. This certainly makes his amazing images all the more appealing.
Boris is also limited by time and his creative process so I was surprised when he decided to sell his works as one of a kind prints. Once that amazing piece “The Dark Knight” (see above) is sold, there will be no other. In a world that is inundated by photographic images this really creates a special and very dramatic statement. My hat is off to Boris for creating work for the discriminating collector.
I also decided to sell my work as one of a kind pieces. I tend to be rather prolific in my shooting, but only a rare few will ever make it to a gallery wall. Unlike Vesa, who is approaching his work as a cinematographer, I approach my work as a painter. I want my works to be experienced as you would a painting and selling them as unique images seems to get to the heart of that concept.
We have no idea what the future will hold for our little collective; certainly the work and the show has been well received. But will that be enough to inspire us to continue? I have no idea. I am hopefull that a few brave souls will step forward and help us begin to build that amazing collector creator loop that we all dream of.
In Lego, we Connect runs through April 11th. If you get a chance I hope you will stop by the gallery to see the work in person. It is a rare opportunity to see this work as it was always intended, large and impeccably printed.